Privacy Policy

Earthbound UK Ltd is committed to respecting your privacy and protecting your personal information.
This Privacy Policy describes how earthboundstore.myshopify.com (the “Site” or “we”) collects, uses, safeguards, and discloses your Personal Information when you visit, make a purchase from the Site or when you contact the Earthbound Team directly.
This policy should be read alongside our Terms and Conditions, and by visiting the Earthbound website or when contacting the Earthbound Team, you concede that you have read both this policy and the Terms and Conditions. We reserve the right to update, change or replace any part of this policy by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes.

COLLECTING AND USING PERSONAL INFORMATION

When visiting the Earthbound Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below of Personal Information we may collect and why.
Device Information
  • Examples of Personal Information: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

  • Purpose of collection: to load the Site accurately for you and to perform analytics on Site usage to optimize our Site.

  • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

  • Disclosure for a business purpose: shared with our processor Shopify. Shopify stores data securely behind a firewall.

 
Order information
  • Examples of Personal Information: title, name, billing address, shipping address, payment information (encrypted), for instance, credit/debit card numbers, email address and phone numbers.
  • Purpose of collection: to analyse, profile, and monitor customer data so that we may improve our products/services; gain a better understanding of our client’s interests and preferences; process sales and payment information, fulfilment of orders, arrange for a delivery, return a purchase, provide order confirmations/proof of purchase, marketing (including, subscribing, surveys, interviews, updates of our products/services, competitions and promotions), any correspondence with the Earthbound Team via email, call or messaging, to safeguard the security of our services and website, for example, identifying and preventing fraudulent transactions; and to ensure we continue to maintain the accuracy of our data in compliance with applicable laws.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, shipping partners with whom we have integrated, ERP systems and the Earthbound Team. Third-party plugins that support the website, including social media, email marketing, charity, courier, product reviews and wholesale. In addition, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

SECURITY

All security measures necessary are taken to protect your personal information by following industry practices, to make sure it is not misplaced, accessed, disclosed, altered, or destroyed.
In addition, we enforce our internal policies and guidelines through an appropriate selection of activities, including proactive and reactive risk management, security and privacy engineering, training, and assessments when appropriate and necessary. We take appropriate steps to address online security, physical security, risk of data loss and other such risks taking into consideration the risk represented by the processing and the nature of the data being protected. Also, we limit access to our databases containing personal data to authorized persons having a justified need to access such information.

SHARING PERSONAL INFORAMTION

Earthbound may share Personal Information with service providers who help provide our services and fulfil contracts with our customers, as described above.

BEHAVIOURAL ADVERTISING

As described above, Earthbound uses Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to our customers. For example:
 
  • We use Google Analytics to understand how our customers use the Site. Should you wish to manage or opt out of this, search for Google Analytics Opt-out Add-on.

  • We share information about your use of the Site, purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, with the use of cookies or other similar technologies (which you may consent to, depending on your location). Should you wish to manage or opt-out, search for the relevant website.

USING PERSONAL INFORMATION

We use your personal information to provide our services to you, which include offering products for sale, processing payments, shipping, fulfilling your order, and keeping you up to date on new products, services, and offers.

LAWFUL BASIS

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
  • Your consent,

  • The performance of the contract between you and the Site,

  • Compliance with our legal obligations,

  • To protect your vital interests.

RETENTION 

When an order is placed through the Earthbound Site, we will retain your Personal Information for our records. You have the right to request to erase, update, transfer, or provide you with access to your Personal Information. For more material on your rights, please see the ‘Your rights’ section below.

AUTO DECISION-MAKING

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
  • Temporary deny list of IP addresses associated with repeated failed transactions. This deny-list persists for a small number of hours.

  • Temporary deny list of credit cards associated with deny listed IP addresses. This deny-list persists for a small number of days.

YOUR RIGHTS

GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us; details are given below. Moreover, if, after choosing to opt in, you change your mind, you may withdraw your consent for us to contact you by using the unsubscribe link.
Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with GDPR, click on the link to see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

COOKIES 

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use several different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences, such as login and region selection. This means you do not have to re-enter information each time you return to the site or browse from one page to another. Cookies also provide information on how often our customers visit the Site.
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded onto your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact user experience, and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose to accept or reject cookies through your browser controls menu. More information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

THIRD-PARTY SERVICES

Third parties will only collect, use, and disclose your information to perform services they provide us. Please note these third-party providers will have their own privacy policy, and we suggest that you read their privacy policy to understand how they will handle your personal information.
When you exit our website and enter a third-party site, you are no longer covered by this Privacy Policy.

AGE OF CONSENT

You must be over 16 years old to register an account with us and subscribe to our mailing list. We do not knowingly collect Personal Information from a child under the age of 16 years; if a child under the age of consent has provided Personal Data to us, please contact the Earthbound Team immediately so that we may delete that information from our database.

DO NOT TRACK

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

CHANGES 

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or other operational, legal, or regulatory reasons. We will notify our customers of any updates, and these changes will take effect immediately.

CONTACT

For more information or any queries about your Personal Information or if you would like to register a complaint, please contact the Earthbound Team.
Last updated: September 2023